Does my company really need a website?

Properly constructed, a website allows your prospects to gather the information they need from the privacy of their own computer monitors. They can find answers to their questions, and more, on your website 24/7.

Every business needs to be available on the internet today--it's where your customers expect to find you.  Think of your site as a relationship deepener, a half step between your advertising and your front door.  

Customers, and potential customers, strongly prefer to know what they are coming to buy and will visit your web site before they visit your business. Your target market will appreciate an informative site that functions as an expert salesperson during all those hours you're not open for business.

Websites have several advantages that other forms of advertising can not match.

Websites are interactive, they give your customers 24 hour access to your business. It doesn't matter where you are or what time it is, your website continues to work for your business, by providing information about your products or services, it gives your customer a method to contact you, and if you have your site setup for ecommerce, the customer can purchase your products.

• You can describe your products and services in as much detail as you wish without being worried about the high cost of traditional ad space.

• Websites are focused to those that are already searching for your product or service. With traditional print advertising, you normally broadcast your

message to a broad audience, and with luck you get your ad to the prospects that you are seeking.

• Websites last, you do not need to worry when you add a new product or decide to change your message, your website can be updated for a fraction of the cost when compared to traditional advertising.

We are not saying that all other forms of advertising are useless. Print advertising, television/radio commercials, and direct mail will always have their place, and if you have an advertising campaign that is bringing in customers – stick with it, just be sure to add your new website address to all of your printed materials as well as all forms of your advertising.